eko's blog

When it comes to captivating and converting today’s savvy online shoppers, traditional static product imagery doesn’t always cut it. As brands scramble to find ways to replicate the tactile in-store experience, innovative product visuals that offer customers virtual hands-on engagement are becoming more of a necessity than a trend.

In today’s ever evolving e-commerce landscape, direct-to-consumer (D2C) brands face the daunting challenge of bridging the physical-digital divide. The in-store shopping experience—where customers can touch, feel, and directly interact with products—seems worlds apart from the static shopping experience often encountered online. However, as technology advances, so does the opportunity for D2C brands to replicate, or even enhance the in-store experience in the digital space with interactive product videos.

While static images have long been the backbone of Product Detail Pages (PDPs), interactive product videos are reshaping how consumers engage with products online. These dynamic visuals allow customers to explore products in a way that standard images can’t match. But when should ecommerce brands leverage these innovative tools, and when are traditional images more appropriate?

In the world of online retail, particularly for high-value, complex products like electronics, interactive product videos are a game-changer. These dynamic visuals go beyond just displaying products to offer an immersive exploration experience that can make the difference between a sale and an abandoned cart. Here’s why interactive product visuals are particularly effective for marketing and selling electronics online.

Creating an engaging and trustworthy online shopping experience is key to e-commerce success. One powerful tool in achieving this is User-Generated Content (UGC). UGC includes customer reviews, photos, videos, and testimonials, and allows brands to showcase their products through the lens of their customers. Let’s explore how brands and retailers can effectively use UGC to enhance their product detail pages (PDPs).

Where choices abound and consumer trust is paramount, the influence of ratings and reviews for e-commerce sites can’t be overstated. Reading reviews has become an integral part of the modern buyer's journey, offering valuable insights into product performance, quality, and overall satisfaction. Let’s explore why ratings and reviews are indispensable elements for fostering credibility and trust, and driving conversions in the competitive online marketplace.

With millions of shoppers flocking to Walmart's online marketplace, optimizing your product detail page (PDP) is a strategic necessity. An effective, eye-catching Walmart PDP will capture consumer attention and give them the confidence they need to make a purchase. 

The 2023 Cyber Five, which runs from Thanksgiving (11/24) through Cyber Monday (11/27), shattered expectations and surpassed previous records, signaling the evolving landscape of online shopping. According to Adobe's comprehensive report, total sales over the Cyber Week surged to an impressive $38 billion, representing a “better than predicted” 7.8% year-over-year increase. Other sites, Amazon and NRF included, reported record-breaking sales and shoppers. Let’s take a look at the key highlights of each day and unravel the trends that defined this extraordinary shopping event.

Ever wish you could touch, hold, or try out a product while shopping online? Imagine being able to see products from every angle with 360-degree views, examine how each feature works with the click of a button, or virtually "try on" clothes and accessories before making a purchase. That’s the future of e-commerce—it's called visual commerce and it's a game-changing concept that makes online shopping more engaging and interactive.

When it comes to eCommerce, crafting effective product descriptions is an art that can make or break your online business. While captivating product visuals are an important part of your product detail page (PDP), equally so is pairing them with persuasive and informative product descriptions. 

Kicking off the holiday season with a bang, Amazon Prime Big Deal Days proved to be a success, despite the Consumer Price Index rising in September. While most experts predicted a reluctance to spend, mimicking last year’s Prime Early Access Sale, this year’s fall event surpassed last year’s with Prime members saving over $1 billion across millions of deals.

The pandemic significantly influenced Black Friday Cyber Monday eCommerce sales, with record highs in such a small time period. Despite returning to a normal increase, 2022 still saw remarkable gains.

Buyer journeys are like voyages, with customers navigating towards their ultimate destination — a successful purchase. In the digital age, the dynamics of this journey have evolved. Customers now take the lead in the online shopping experience. They choose which platforms to use, what resources to access, and when they're ready to interact with brands online and offline. 

Today, where a wealth of information bombards consumers by the minute, visuals are an essential aspect of advertising. With the average attention span clocking in at only 8.25 seconds, businesses face the challenge of capturing consumer interest swiftly and decisively. Especially as more and more consumers research and rely on other customer reviews to purchase products.

In today's digital age, omnichannel marketing is key. It's not just about listing your products, but optimizing them across multiple platforms like Walmart, Amazon, Etsy, and eBay. This strategy ensures a consistent brand experience, enhances visibility, and ultimately drives sales.

As we look ahead to the 2023 holiday season, retailer’s must navigate a complex and ever-changing landscape marked by inflation and cautious consumer spending. In this environment, consumers are more likely to conduct more thorough research before making a purchase.

Discover the game changing potential of product visuals by learning how to  create captivating product images and videos in this insightful blog post. 

The e-commerce extravaganza of the year has wrapped up! Amazon's Prime Day, which unfolded over the past week, delivered some truly spectacular results. If you're not familiar, Prime Day is Amazon's summer annual event, birthed in 2015 and growing exponentially each year. This time, the shopping event spanned two days, from June 11th to 12th.